{"id":16857,"date":"2021-09-23T18:06:25","date_gmt":"2021-09-23T12:36:25","guid":{"rendered":"http:\/\/ismiletechnologies.com\/?p=16857"},"modified":"2021-10-26T21:31:39","modified_gmt":"2021-10-26T16:01:39","slug":"credit-unions-approach-to-digital-transformation-rpa-bi-ai","status":"publish","type":"post","link":"https:\/\/ismiletechnologies.com\/en_us\/technology\/credit-unions-approach-to-digital-transformation-rpa-bi-ai\/","title":{"rendered":"Credit Unions&#8217; Approach to Digital Transformation (RPA, BI, AI)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16857\" class=\"elementor elementor-16857\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d3d024c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d3d024c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13528c98\" data-id=\"13528c98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-375d5a1d elementor-widget elementor-widget-text-editor\" data-id=\"375d5a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Digital disruptions are swiftly taking over and transforming the financial industry. To thrive, Credit Unions need to offer a high-end experience to all stakeholders and deliver on enhancing expectations in a more agile, safe, and faster way. A vast ground of opportunities\u00a0is\u00a0here, and the credit unions have to be active enough to embrace digital transformation to grow exponentially in the long term.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Credit Unions in the U.S. and most other countries are &#8220;not for profit&#8221; corporations that exist solely to serve their members. As members&#8217; needs and preferences change, credit unions must adapt their offerings to remain competitive and relevant to meet these changing expectations. They must leverage digital transformation in ways that benefit their members.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d087c5 elementor-widget elementor-widget-heading\" data-id=\"1d087c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Digital Transformation in Credit Unions? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e41fd elementor-widget elementor-widget-text-editor\" data-id=\"22e41fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span data-contrast=\"none\">Digital transformation<\/span><\/i><span data-contrast=\"none\">\u00a0often referred to simply as digitization, moves from\u00a0analog\u00a0to digital. However, you only achieve true transformation if you also change the processes themselves.\u00a0Additionally, digital transformation is more than just digitizing paper with OCR and database-driven &#8220;core&#8221; applications. It is about completely rethinking processes without installing or changing the underlying core technology.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Digital transformation relies on small, lightweight, easy-to-program software tools that can automate various digital activities that impact your people, your members, and your operating costs. These new digital tools enable transformation without gutting entire business processes while maximizing your existing platform investments by adding a layer to your current technology &#8220;stack.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Digital Transformation for Credit Union Definition includes implementing and leveraging new technologies in Credit Unions, which do not use database-driven technologies or require installing new core platforms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366688b elementor-widget elementor-widget-heading\" data-id=\"366688b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Transformation Tools for Credit Unions <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2939da5 elementor-widget elementor-widget-text-editor\" data-id=\"2939da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Some technologies and tools credit unions can use to support digital transformation are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Robotic Process Automation<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Business intelligence and Big Data visualization<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Artificial Intelligence and predictive analytics<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b599c2 elementor-widget elementor-widget-image\" data-id=\"2b599c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"356\" src=\"https:\/\/ismiletechnologies.com\/wp-content\/uploads\/2021\/09\/image-121.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/ismiletechnologies.com\/wp-content\/uploads\/2021\/09\/image-121.png 900w, https:\/\/ismiletechnologies.com\/wp-content\/uploads\/2021\/09\/image-121-300x133.png 300w, https:\/\/ismiletechnologies.com\/wp-content\/uploads\/2021\/09\/image-121-768x341.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb31793 elementor-widget elementor-widget-text-editor\" data-id=\"bb31793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW152522431 BCX0\">Many credit unions have begun pilots with the above technologies, but many have not.\u00a0<\/span><span class=\"NormalTextRun SCXW152522431 BCX0\">I<\/span><span class=\"NormalTextRun SCXW152522431 BCX0\">f you have not started yet, do not worry; most credit unions we work with are just getting formed.\u00a0<\/span><span class=\"NormalTextRun SCXW152522431 BCX0\">So,<\/span><span class=\"NormalTextRun SCXW152522431 BCX0\">\u00a0it&#8217;s not too late to dip your toe into the pond of the emerging field of effective technologies.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c32e2 elementor-widget elementor-widget-heading\" data-id=\"f4c32e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Robotic Process Automation for Credit Unions as part of Digital Transformation strategy <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682684f elementor-widget elementor-widget-text-editor\" data-id=\"682684f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">One of the most commonly used tools for digital transformation in credit unions and banks is robotic process automation (RPA). RPA robots, or &#8220;bots,&#8221; mimic how humans process data between systems and how they perform repetitive tasks and processes. These bots are the &#8220;glue&#8221; that connects underlying, non-integrated applications like legacy systems to mobile banking.<\/span>\u00a0<br \/><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">RPA bots are rule-based and can be easily configured to save thousands of man-hours on routine processes in a short period. Consider RPA as the next logical step in process automation for financial institutions.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">RPA is a significant time- and cost-saving tool. McKinsey estimates that 85 percent of organizations&#8217; 900+ processes can be automated. This automation reduces human error and improves data accuracy. Nearly all (97 percent) business decision-makers IT believe RPA is essential for digital transformation.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">By connecting previously unconnected data sources, you can use RPA for a variety of tasks. Bots are ideal for everyday transactions and reconciliations in financial institutions that employees have to perform manually daily.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd37aa elementor-widget elementor-widget-heading\" data-id=\"3fd37aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Intelligence, analytics, and Big Data visualization for digitization in credit unions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743bd49 elementor-widget elementor-widget-text-editor\" data-id=\"743bd49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Business Intelligence transforms data into observable insights and helps you make more informed strategic and tactical decisions. Big Data visualization works hand-in-hand with business intelligence to present this data from disconnected systems in an easily digestible format and management dashboard.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">When you think of business intelligence, you often think of dashboards that show you at a glance what&#8217;s happening, such as the impact of non-performing loans on portfolio risk or trends in customer churn rates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Business Intelligence (BI) aims to collect and present data that enables credit union management to make more informed decisions. BI uses analytics, data mining, and visualization tools to present current and historical data and identify trends.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee10da elementor-widget elementor-widget-heading\" data-id=\"4ee10da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial Intelligence and Predictive Analytics as a tool for the digitization of Credit Union<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d509224 elementor-widget elementor-widget-text-editor\" data-id=\"d509224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">If business intelligence shows you what happened, artificial intelligence and predictive analytics show you what could happen. For example, these tools can predict how many members will leave your credit union for a competitor due to a decline in your Net Promoter Score (NPS).\u00a0Machine learning is an AI technology that finds patterns in data and then uses what it learns to predict future patterns.\u00a0Credit unions often use the following programming languages to build digital products based on AI or machine learning and predictive analytics:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Python<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">R<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Artificial intelligence (AI) and predictive analytics are future-oriented, learning from current data to conclude. For example, AI can identify patterns that indicate fraud in transactions and assess the fraud risk of individual members.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Credit unions can use AI and predictive analytics to:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Analyse\u00a0members&#8217; financial relationships and personal data<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Identify member\u00a0behaviour\u00a0and preferences based on location and activity context<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Educate members about different types of checking accounts<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7a97f elementor-widget elementor-widget-heading\" data-id=\"fc7a97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Words<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d71aa7 elementor-widget elementor-widget-text-editor\" data-id=\"5d71aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW41837185 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41837185 BCX0\">It&#8217;s not an exaggeration to say that\u00a0<\/span><\/span><span class=\"TextRun SCXW41837185 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41837185 BCX0\">every<\/span><\/span><span class=\"TextRun SCXW41837185 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41837185 BCX0\">\u00a0credit union area can benefit from digital transformation. Whether member-facing or back-office tasks, digital transformation can make your credit union more competitive, more agile in adapting to ever-changing economics, and improve its ability to engage members.<\/span><\/span><span class=\"EOP SCXW41837185 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital disruptions are swiftly taking over and transforming the financial industry. To thrive, Credit Unions need to offer a high-end experience to all stakeholders and deliver on enhancing expectations in a more agile, safe, and faster way. A vast ground of opportunities&nbsp;is&nbsp;here, and the credit unions have to be active enough to embrace digital transformation [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-16857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/posts\/16857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/comments?post=16857"}],"version-history":[{"count":6,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/posts\/16857\/revisions"}],"predecessor-version":[{"id":17427,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/posts\/16857\/revisions\/17427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/media\/16862"}],"wp:attachment":[{"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/media?parent=16857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/categories?post=16857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/tags?post=16857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}