{"id":15971,"date":"2021-09-18T00:48:22","date_gmt":"2021-09-17T19:18:22","guid":{"rendered":"http:\/\/ismiletechnologies.com\/?p=15971"},"modified":"2022-12-09T00:38:57","modified_gmt":"2022-12-08T19:08:57","slug":"ultimate-guide-on-choosing-a-customer-360-focussed-data-platform","status":"publish","type":"post","link":"https:\/\/ismiletechnologies.com\/en_us\/dataops\/ultimate-guide-on-choosing-a-customer-360-focussed-data-platform\/","title":{"rendered":"Ultimate Guide on Choosing a Customer 360 Focussed Data Platform"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">The customer\u00a0<a href=\"http:\/\/ismiletechnologies.com\/big-data-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">data platform<\/span><\/a>\u00a0you intend to select will be using data from various departments within your organization. You need to confirm the data from which departments the CDP will handle. So, you need to bring in all the stakeholders. Their inputs must be included in various stages of the buying and implementing of the CDP within your organization.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\" id=\"h-determine-the-use-cases\"><strong>Determine\u00a0the use cases<\/strong>\u00a0<\/h6>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">CDP may be generally used for consolidating your data into a single database, but what you aim to attain through consolidation must be determined. Brainstorm with the stakeholders to find the appropriate use cases for your CDP. If the use cases are properly defined, and CDP implemented and bought, you can create a data drive organization.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Some use cases of the CDP may be\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Improving the customer experience of the processes and services\u00a0\u00a0<\/li>\r\n<li>Ease out data collection, storage, processing, and retrieval\u00a0\u00a0<\/li>\r\n<li>Help in having advanced analytics for your data\u00a0\u00a0<\/li>\r\n<li>Coordinate workflows and processes in a better manner for higher efficiency\u00a0\u00a0<\/li>\r\n<li>End data siloes and gaps invisibility\u00a0\u00a0<\/li>\r\n<li>Real-time availability of vital data for various activities like marketing campaigns, events, meet, customer service, etc.\u00a0\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/profisee.com\/wp-content\/uploads\/Customer-Data-Platform_2.svg\" alt=\"Choosing a customer 360\u202ffocussed\u202fdata platform\u202f\" width=\"585\" height=\"354\" \/><\/figure>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\" id=\"h-decide-the-customer-interaction-tools\"><strong>Decide the customer interaction tools<\/strong>\u00a0<\/h6>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You need to decide the tools connected to your CDP, which will be used for interaction with your customers. It may include live chats, websites, help desk systems, alert systems, email platforms, and others. With the right CDP and a set of customer interaction tools along with analytics, you can have a 360-degree view of your customer. You can fine-tune the customer experience during their journey. Right CDP creates a unified profile of your customer and provides a seamless experience through linked devices. Getting the right set of customer interaction tools is the starting point.<\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\" id=\"h-extensions-for-integrations-with-the-right-tools\"><strong>Extensions for integrations with the right tools<\/strong>\u00a0<\/h6>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Your CDP should be easily integrated with tools like\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Live chat\u00a0<\/li>\r\n<li>Business Intelligence tools\u00a0<\/li>\r\n<li>Data warehouses\u00a0<\/li>\r\n<li>Analytics and advertising tools and so on.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Have a session with the stakeholders on the tools and technologies you wish to integrate with your CDP for improved customer experience. Look for the CDP details and offerings to match your expectations of the integration of functionalities. If your CDP already has those integrations, you are well on the path to creating a valuable asset for your organization.\u00a0<\/p>\r\n\r\n\r\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"15862\" class=\"elementor elementor-15862\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94a262c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94a262c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68690f5\" data-id=\"68690f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-674ec99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"674ec99\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c8c567\" data-id=\"0c8c567\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5c6ef1 elementor-widget elementor-widget-spacer\" data-id=\"e5c6ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\" id=\"h-security-factors\"><strong>Security factors<\/strong>\u00a0<\/h6>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ensure that your CDP has the level of security needed to ensure the protection of your sensitive data. Ensure that your CDP helps you in meeting all the compliance requirements like <a href=\"https:\/\/fpf.org\/wp-content\/uploads\/2018\/11\/GDPR_CCPA_Comparison-Guide.pdf\">GDPR, CCPA<\/a>, etc.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To ensure that you have a 360-degree customer-focused data platform, you need to address the following questions with your stakeholders and vendors.\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Is the CDP capable of capturing customer profiles?\u00a0\u00a0<\/li>\r\n<li>Is it able to capture customer interaction and transaction data?\u00a0\u00a0<\/li>\r\n<li>Does the CDP have all the necessary integration to improve customer experience?\u00a0\u00a0<\/li>\r\n<li>Does the CDP enlist all the sources from where the data is percolating, and how often do such data need to be updated?\u00a0\u00a0<\/li>\r\n<li>Will the CDP help in matching, merging, customization, and removing duplication from customer data?\u00a0\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Are the customer data security concerns aptly addressed through the CDP?\u00a0\u00a0<\/li>\r\n<li>Can the CDP be scaled if new branches or social channels are to be added?\u00a0\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There can be many more questions that can be added from a customer experience point of view.\u00a0For expert consultation on this,\u00a0you can book your free appointment with\u00a0<a href=\"http:\/\/ismiletechnologies.com\/request-a-consultation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">iSmile\u00a0Technologies<\/span><\/a>.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The customer\u00a0data platform\u00a0you intend to select will be using data from various departments within your organization. You need to confirm the data from which departments the CDP will handle. So, you need to bring in all the stakeholders. Their inputs must be included in various stages of the buying and implementing of the CDP within [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249],"tags":[],"class_list":["post-15971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataops"],"_links":{"self":[{"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/posts\/15971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/comments?post=15971"}],"version-history":[{"count":9,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/posts\/15971\/revisions"}],"predecessor-version":[{"id":36043,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/posts\/15971\/revisions\/36043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/media\/16065"}],"wp:attachment":[{"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/media?parent=15971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/categories?post=15971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ismiletechnologies.com\/en_us\/wp-json\/wp\/v2\/tags?post=15971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}