Predictive marketing analytics is a branch of advanced analytics that harnesses all that big data to predict future events or results. It integrates various techniques from data mining, statistics, modelling, machine learning and artificial intelligence to process and analyse various data sets for the purpose of developing predictions. In other words, predictive analytics analyses patterns based on historical and transactional data that can be processed further for identifying future risks and opportunities. With the rise of Big Data and Artificial Intelligence, marketers have more powerful analytics tools at their disposal than ever before. Data-backed customer insights can be used to enhance marketing efforts at every stage of the funnel, and one of the most effective tactics is using predictive marketing analytics.  

The primary goal of our marketing analytics solution is to build a probabilistic model for forecasting customer lifetime value in non-contractual setting on an individual level.​ Our solution helps in